Advertising in audiovisual content on the small screen is no longer just a matter of free-to-air television. Netflix was the first video-on-demand platform to introduce ads in its series, movies, reality shows and documentaries. It did so at the end of 2022,...
The Mobile World Congress 2024 (MWC) is the largest and most influential event in the world on the mobile industry, where the latest news, trends and solutions for the present and future of connectivity are presented. This year, the MWC is being held in Barcelona,...
Demand Gen are campaigns that record actions and interactions on YouTube, including Shorts, Discover and Gmail, becoming the ideal option for those advertisers on social networks who want to publish attractive, multi-format ads on Google’s most impactful...
On February 12, 2024, Atresmedia TV premieres the program “Vamos a Publicidad”, a format that comes as a tribute to television advertising and will be broadcast on laSexta after “El Taquillazo”. This new space will also be available on...
The Government has committed to spending a total of 270 million euros on advertising by 2024, 138.3 million on institutional campaigns and another 131.8 million on commercial campaigns, carried out by public companies dependent on the State. According to the screening...
