The 71st edition of Cannes Lions 2024 arrives

The Cannes Lions International Festival of Creativity is the most unmissable event in the world of advertising. Now, the organization reveals the program for the 71st edition of the meeting, which will bring together the most creative minds in marketing and...

Generation Z consumers are values-driven

Gen Z, born between the mid-1990s and early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any previous generation, Gen Z has grown up in an era dominated by technology, social media, and instant connectivity. They...