The 71st edition of Cannes Lions 2024 arrives


The Cannes Lions International Festival of Creativity is the most unmissable event in the world of advertising. Now, the organization reveals the program for the 71st edition of the meeting, which will bring together the most creative minds in marketing and communication from June 17 to 21, 2024 on the Côte d’Azur.

More than 150 hours of content, led by more than 500 speakers from multiple areas of creativity, will meet on the grand stage of global advertising to reveal the latest trends in the sector and learn up close about the success stories of the best brands.

The speakers of this edition will demonstrate how creativity is capable of generating business, and will explore the innovation that promises to revolutionize the industry as part of the five main pillars of the Festival. The program includes names such as P&G Chief Brand Officer, Marc Pritchard, or the writer Deepak Chopra, and a list of brands featuring e.l.f. Beauty, Google, Guiness and more.

In the words of Natasha Woodwal, content director of LIONS, this diverse program has voices that will provide different perspectives on global challenges. “The speakers include creatives, monks, comedians, artists, filmmakers, scientists, economists, trend forecasters and Paralympians: it is a reflection of the multifaceted world of creativity,” he explains.

The festival identified the key areas of most interest to the sector, to create the content cycles that will take place at Cannes Lions 2024: Insights and Trends; Innovation; Creativity Tools; Talent and Cultures; and Creative Impact.

Simon Cook, CEO of LIONS, said that this cast of world-class talent “will share the ideas, processes and techniques that have led to the most successful and award-winning works, and will provide our community with the tools, “ideas and the definitive knowledge they need to drive personal and business growth.”