The opening ceremony of the Paris 2024 Olympic Games was a spectacle that captured the attention of millions of viewers around the world, and Spain was no exception, leaving incredible audience data. The broadcast of the event on RTVE channels reached the impressive...
The European Championship, one of the most prestigious sporting events on the planet, not only awakens passions in football fans, but also represents a golden opportunity for brands seeking to partner with iconic sports figures. This tournament, which brings together...
Publiespaña, the advertising subsidiary of Mediaset España, has presented the data kidult segment, so that brands will be able to more accurately and intelligently impact a key population segment for several industries, including the toy industry. The movement is part...
Connected Television is experiencing an era of transformation and growth in Spain, and 95% of Spanish Internet users, aged 16 to 75, access television audiovisual content through the Internet, which represents close to 33 million individuals, as detailed in the...
