Atresmedia Publicidad has presented A24K, its II Attention Study in which it confirms that television continues to lead as the medium with the greatest capacity to capture and maintain advertising attention. This study, carried out using advanced neuromarketing...
In the 2024 presidential elections, Donald Trump surprised with a different strategy from what we are used to: the president-elect did not invest exclusively in traditional ads on social networks, as in his previous campaign, but rather took advantage of the potential...
