Super Bowl LIX, held on February 9, 2025 at the Caesars Superdome in New Orleans, not only featured a thrilling matchup between the Kansas City Chiefs and the Philadelphia Eagles, but also featured a number of standout commercials that captured audiences’ attention. Below is a summary of some of the most memorable spots:
Budweiser: “First Delivery” This 30-second ad features a horse delivering a keg of beer, emphasizing Budweiser’s heritage since the end of Prohibition. The campaign was well received, helping Anheuser-Busch regain a positive image after previous controversies.
Nike: “So Win” Nike returned to the Super Bowl after 27 years with an ad focused on women’s sports, highlighting prominent athletes like Sha’Carri Richardson and Sabrina Ionescu in a message of empowerment.
Stella Artois: “David and Dave” This spot features David Beckham discovering that he has a secret twin brother in America, played by Matt Damon. Although they initially clash due to cultural differences, the two bond over their shared love of Stella Artois.
Doritos: “Abduction” In this ad, a man is enjoying his Doritos when a tractor beam attempts to snatch them away. After a brief confrontation, he ends up sharing his chips with an alien, combining humor and science fiction.
Pfizer: “Knock Out” Pfizer unveiled a powerful ad that shows a child facing cancer as if he were training for a boxing match, highlighting the importance of fighting this disease.
Hellmann’s: “When Sally Met Hellmann’s” Bringing together Meg Ryan and Billy Crystal, this ad recreates the iconic “When Harry Met Sally” scene at Katz’s Delicatessen, with a humorous mayonnaise-related twist.
Dove: “Hard Knocks” Dove tackled the topic of self-esteem in girls, showing a young girl running freely and then highlighting future struggles with body image, emphasizing the importance of self-confidence.
These ads reflect a mix of humor, nostalgia and emotional messages, demonstrating the creativity and impact that brands seek to achieve during the Super Bowl.