April 2026 - Dataplanning - Agencia de medios Barcelona

Connected TV is leading the growth of the digital advertising market.

Apr 15, 2026

Connected TV (CTV) is in a clear consolidation phase within the advertising ecosystem in Spain. After several years of growth driven by the rise of streaming platforms and the transformation of audiovisual consumption habits, this channel is positioning itself as one...

Connected TV is leading the growth of the digital advertising market.

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