Advertising investment grew in Spain a 1,8% in 2017


For the fourth consecutive year, advertising investment has grown in Spain, although in 2017 the advance is slower. It rises a 1,8% reaching 12,287 million euros, according to a report made by the consultancy InfoAdex, which gives conventional media a market share of 43,6% (5,355 million) compared to 56,4% ( 6,931 million) of the unconventional ones. Television continues being the conventional media that attracts the most publicity, with a turnover of 2,143 million (1% more than the previous year). The Internet is the second media with the most publicity (it grows 10% with 1,548 million), with a wide advantage over newspapers, magazines and Sunday supplements. The radio, the cinema and the advertisements of the outside media experience slight increases.