Advertising investment grows by 0.6% in the first six months


InfoAdex has recently published the report of advertising investment in the media of the first half of 2018 with positive information, with a 0.6% increase in investment in conventional media with 2,171.6 million euros. Once again, television is the medium in which most is invested, reaching 1,104.3 million euros. In second place we find Internet, with an investment of 347.9 million euros and the written press suffers a setback in the advertising investment with 225.2 million euros. The radio is the fourth media by volume of investment, getting 202.7 million in the first half of the year, while the outside media is placed in an advertising investment of 149.7 million euros. Finally, the cinema achieves a figure of 11.3 million euros.