As we mentioned at the end of 2019, Disney+ and AppleTV were coming to our devices and Smarts TV ready to stay and face Netflix as one of the most consolidated platforms in the market. While it is true that their number of subscribers continues to grow, it is also worth noting that it is not increasing in the volume of previous years.
This way Disney+ and Apple TV are shielded with spectacular content and above all with lower prices. While Netflix’s cheapest subscription is $12.99, AppleTV’s is $4.99 and Disney+’s is $6.99 per month.
Within this framework of competitions, which also include Amazon Prime and HBO, Netflix is considering the possibility of including advertising on its platform, something that subscribers seem to support whenever the monthly fee decreases.