Jul 16, 2026
The advertising landscape continues to evolve at a rapid pace. Artificial intelligence, changing regulations, and shifting consumer behaviors are transforming the way brands plan and execute their campaigns. Yet beyond the technology, one thing remains constant: a... Jun 18, 2026
YouTube has surpassed Netflix for the first time in average daily viewing time worldwide, confirming its evolution from a digital entertainment video platform. According to the report “The YouTube Era: 2025 in Review” by Digital i, users spent an average of 99.1... May 20, 2026
Artificial intelligence is radically transforming how users search for information online, forcing companies to rethink their digital strategies. Until now, the main objective was to rank at the top of Google’s search results through traditional SEO techniques.... Apr 15, 2026
Connected TV (CTV) is in a clear consolidation phase within the advertising ecosystem in Spain. After several years of growth driven by the rise of streaming platforms and the transformation of audiovisual consumption habits, this channel is positioning itself as one... Mar 11, 2026
Each advertising format plays a strategic role within the conversion funnel, and its performance depends on how well it aligns with the business objective and the type of customer we want to reach. In this guide, we’ll look at how to select the most appropriate ad... 
