Mar 11, 2026
Each advertising format plays a strategic role within the conversion funnel, and its performance depends on how well it aligns with the business objective and the type of customer we want to reach. In this guide, we’ll look at how to select the most appropriate ad...Feb 12, 2026
2026 is shaping up to be a pivotal year for marketing and communication. After years of digital acceleration, brands face a new challenge: leveraging technology—especially artificial intelligence—to create more relevant, human, and effective experiences in an... 
Jan 29, 2026
The advertising market closed 2025 with clear signs of recovery and a more optimistic outlook for the coming years, both globally and in the Spanish market. This is reflected in the latest industry reports, which point to a short-term stabilization of investment and a...Feb 11, 2025
Super Bowl LIX, held on February 9, 2025 at the Caesars Superdome in New Orleans, not only featured a thrilling matchup between the Kansas City Chiefs and the Philadelphia Eagles, but also featured a number of standout commercials that captured audiences’ attention....Jan 28, 2025
Branded content is becoming a key tool for brands looking to emotionally connect with their audiences. According to the VIII edition of the Content Scope prepared by BCMA Spain, 67.4% of consumers in Spain react positively to this type of content, highlighting its...
