Feb 11, 2025
Super Bowl LIX, held on February 9, 2025 at the Caesars Superdome in New Orleans, not only featured a thrilling matchup between the Kansas City Chiefs and the Philadelphia Eagles, but also featured a number of standout commercials that captured audiences’ attention....Jan 28, 2025
Branded content is becoming a key tool for brands looking to emotionally connect with their audiences. According to the VIII edition of the Content Scope prepared by BCMA Spain, 67.4% of consumers in Spain react positively to this type of content, highlighting its...Nov 14, 2024
Atresmedia Publicidad has presented A24K, its II Attention Study in which it confirms that television continues to lead as the medium with the greatest capacity to capture and maintain advertising attention. This study, carried out using advanced neuromarketing...Nov 13, 2024
In the 2024 presidential elections, Donald Trump surprised with a different strategy from what we are used to: the president-elect did not invest exclusively in traditional ads on social networks, as in his previous campaign, but rather took advantage of the potential...Sep 27, 2024
In an effort to protect minors from exposure to potentially harmful content, it has been decided to prohibit gambling advertising during children’s programming hours. This measure, which is already in force in several countries, seeks to limit the influence of...