Jul 15, 2024
The European Championship, one of the most prestigious sporting events on the planet, not only awakens passions in football fans, but also represents a golden opportunity for brands seeking to partner with iconic sports figures. This tournament, which brings together...Jul 15, 2024
Publiespaña, the advertising subsidiary of Mediaset España, has presented the data kidult segment, so that brands will be able to more accurately and intelligently impact a key population segment for several industries, including the toy industry. The movement is part...Jul 11, 2024
Connected Television is experiencing an era of transformation and growth in Spain, and 95% of Spanish Internet users, aged 16 to 75, access television audiovisual content through the Internet, which represents close to 33 million individuals, as detailed in the...Jun 11, 2024
TikTok has announced the third edition of the TikTok Ad Awards, which will reward the most impactful campaigns that have conquered the platform’s users due to their creativity, authenticity and extraordinary results. This year, the competition adds a new...Jun 4, 2024
In a bid to redefine the advertising experience on Instagram, Meta is testing a new non-skippable ad format on the popular social network. Called an “ad break,” this feature is designed to interrupt users’ browsing with ads lasting between three and five seconds...