May 28, 2024
During the month of April 2024, advertising investment has reached 481.6 million euros, growing 10.2% compared to the equivalent period of the previous year when the registered volume was 437.2 million euros. As a reminder, it should be noted that the data in this...May 15, 2024
The 2024 Paris Olympics will undoubtedly be a historic event, not only for the athletic achievements, but also for the level of online interaction. In addition to being held in a panorama where the consumption of digital platforms has been consolidated over...May 7, 2024
The government of Spain approved the Influencers Law with the aim of regulating the activity of content creators on social networks and protecting consumers from covert or harmful advertising. This regulation will apply to all content creators who have annual income...Apr 22, 2024
The Cannes Lions International Festival of Creativity is the most unmissable event in the world of advertising. Now, the organization reveals the program for the 71st edition of the meeting, which will bring together the most creative minds in marketing and...Apr 9, 2024
Gen Z, born between the mid-1990s and early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any previous generation, Gen Z has grown up in an era dominated by technology, social media, and instant connectivity. They...