Although the year 2020 is proving to be one of the longest and most difficult years in history, Spotify’s “Wrapp…
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The third wave of the Estudio General de Medios (EGM) has just been published and the results are more than…
In terms of the high occupancy rate reached in the week of Black Friday and the Christmas campaigns carried out…
27th of November, one of the most eagerly awaited days for shopping lovers. Although the pandemic limited the possibilities of…
The process of buying a product or service is divided into five distinct phases: the information phase, the decision and…
According to Advertising Analytics, which monitors investment in real time, past advertising brands used to spend about 85 million on…
There are many ways to ensure that as many people as possible click on your video, and the following five…
Kantar has presented data showing the impact of advertising on brand sales. One of the key points of the discovery…
Kantar expands the TV audience measurement panel with 845 new households. An increase in the sample will not only make…
We live in a society where the power of words is no longer enough to convince customers of a product….