Although the year 2020 is proving to be one of the longest and most difficult years in history, Spotify’s “Wrapp…
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The third wave of the Estudio General de Medios (EGM) has just been published and the results are more than…
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In terms of the high occupancy rate reached in the week of Black Friday and the Christmas campaigns carried out…
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27th of November, one of the most eagerly awaited days for shopping lovers. Although the pandemic limited the possibilities of…
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The process of buying a product or service is divided into five distinct phases: the information phase, the decision and…
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According to Advertising Analytics, which monitors investment in real time, past advertising brands used to spend about 85 million on…
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There are many ways to ensure that as many people as possible click on your video, and the following five…
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Kantar has presented data showing the impact of advertising on brand sales. One of the key points of the discovery…
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Kantar expands the TV audience measurement panel with 845 new households. An increase in the sample will not only make…
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We live in a society where the power of words is no longer enough to convince customers of a product….