Keys to the buying process

New shopping habits, which have progressively settled among consumers, have evolved and modified the strategies and experiences of users. To understand some of these changes, Criteo has published the report Shopper Story 2020 where it finds the key to these trends.

The physical store purchase continues to be important for consumers who value immediacy, proximity and satisfaction of the purchase process. If there are also offers available in store, this process is even more interesting.

Receiving offers, discount coupons or vouchers online generates visits to the physical store by 27% of Gen Z and Millennials. It is also this generation that is most attracted to loyalty programs.

85% of Millennials and Gen Z look for products online but purchase them offline. 72% of them buy the product online but pick it up at the physical store.