How the U.S. elections of 2020 helped recover the advertising market

According to Advertising Analytics, which monitors investment in real time, past advertising brands used to spend about 85 million on advertising pre-presidential election publicity. However, this year, the 2020 election has reached a record of $247.5 million.

Viamedia, in charge of ad placement and local television, has announced that since the amount of money spent on advertising before this year’s election nearly doubled from the 2016 amount, advertising companies were able to recover slightly from the significant loss caused by the coronavirus.

Recent studies have revealed that in the second quarter of the year, television network revenues increased by 11%. And more specifically, at the end of September, the money earned by the impressive amounts invested by the two candidates would ultimately help restore the US advertising market.