Growth of generalist online newspapers after confinement

Since the government declared a state of alert, digital newspapers have experienced a 77% increase in traffic according to the latest data from Omnicom Media Group.

Likewise, Comscore confirms the upward trend in consumption that was maintained throughout the month, highlighting that the main generalist newspapers increased by an average of 34% in unique users compared to the previous month.

According to Comscore data, the audience ranking of digital newspapers is led by La Vanguardia with more than 28 million visitors, followed by El Mundo with 27 million and El PaĆ­s with 26 million.