Dynamic advertising in the Barcelona Metro Tunnels

publi dinamica metro

On September 26, the new version of the innovative in tunnel advertising system was released in Barcelona, ​​located inside the tunnel and visible from inside the trains, which allows the reproduction of short videos synchronously with the passing of the convoys. It is a technological solution based on LED screens and has entered into operation on the section of line 5 between Hospital Clinic and Diagonal and in the coming months it will be deployed in two more sections to be determined. So that the visualization of the publicity is possible, a set of columns of LEDs that reproduce the clips, lasting ten seconds, are fixed to the tunnel wall, so that from the inside of the trains they are perceived as a single video screen. The human eye interprets the chaining of fix frames as a single animated image.