Outdoor advertising has become more creative to draw the atention of consumers, who are increasingly interested in other factors such as their mobile phones as they walk down the street. Due to these new circumstances guerrilla marketing and “live experiences” have become an important factor in outdoor advertising, and technology has begun to be used to capture the attention of users.
One of these techniques is augmented reality which, according to some estimates, is expected to invest 2,600 million euros in this type of advertising in 2022.
Many companies have already started to carry out campaigns with augmented reality. Some brands such as Pepsi, Oreo or Minecraft are already using it in the main cities to launch their new products.