Kantar expands the TV audience measurement panel with 845 new households. An increase in the sample will not only make the data much stronger, but also increase the representativeness.
The expansion took place for the first time in January 2020. It was divided into three phases. The first phase was on January 13 and covered about 50% of the sample expansion. The second phase was on April 1st and covered about 25%. And finally from July to October the remaining 25% was completed.
1,400 people report data to Kantar every day and the expansion is expected to increase the sample by 17%, which means a much more robust set of information. This latest expansion allowed Kantar to continue being one of the largest television audience measurement platforms in Europe.