In terms of the high occupancy rate reached in the week of Black Friday and the Christmas campaigns carried out earlier this year, television advertising activity increased considerably towards the end of October. The volume of GRP at 20″ has increased by 9% for the RCH and 8% for adults.
The audience leader is Telecinco, with an average of 15.8%, while Antena 3 reached 12.8% this November. Both channels have better results than last year, taking into account that Antena 3 has increased by almost 2% and continues to improve.
