We live in a society where the power of words is no longer enough to convince customers of a product. Nevertheless, if words and experience are mixed, an engagement and loyalty is created, leading to a stronger customer base.
While promoting an experience can be more exciting and full of additional benefits, companies often find it difficult to keep up with changing demographics. If a company’s intention is to always be up to date and attract new customers, the marketing strategy will have to incorporate potential changes in tastes, feelings, and demographics.
Besides the difficulties, promoting an experience allows customers to try the product without having to make an immediate commitment. Therefore, experts suggest that to carry out an effective marketing, the company must first capture the interest and then provide a wonderful experience to the interested customers. It is only through a good experience that customers will return and companies will have achieved their goals.
