The importance of communication in startups

The ‘I report on the challenges of communication in a startup‘ prepared by Bambu PR shows interesting data such as the fact that a large number of startups allocate 20% of their marketing investment to communication: social media, events and internal communication. 85% of those surveyed consider that investment in Social Media and Digital PR are two major challenges to be faced in the future.

Working on communication in a clear and concise way is fundamental to transmit the message and present the figures of the startup. 61% of respondents confirm that an appropriate communication strategy has allowed them to improve their positioning and attract more customers.

Most respondents also agree that the budget they spend or would spend on communication is 20% of the marketing budget.