Investment in online advertising continues its unstoppable growth

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According to Zenthinela (managers of companies advertisers) there is a forecast of 3.6% growth for the fun advertising in conventional media. If we take into account the growth expected for the non-conventional means, a 0.9 per cent, the total investment will grow by 2.8% to 12,480 million euros.

Advertisers continue to be optimistic about the economic situation. The greatest growth is expected for mobile phones with a 12.6%, the Internet is expected to grow 9%, dynamic outdoor advertising a 6.9% and the pay-TV a 6.3%.