Digital advertising more active than ever

The digital environment has not stopped growing in these months, the purchases on the net have increased considerably during the confinement but also after. The reluctance to shop in a physical store continues to grow, which means that advertisements must remain at the consumers’ side wherever they connect.

This is why the forecasts are more positive compared to other types of advertising. We must take into account that the campaigns have not been cancelled but have been left waiting for better weather that could be in the next months, so that digital advertising will boost its activity in the second half of the year, even with a possible second wave of the virus.