LOL Surprise: the wrist who knew how to use YouTube to become the toy of Christmas


The toy fashion becomes the most sought after, the most sold and that usually have a shortage of stocks. And this year there has been a long time coming, according to a study from the NPD Group, wrists LOL Surprise will be the queens of the Christmas.

These small dolls come in a plastic egg, hovering around 10 euros and you don’t know what you have until you open the egg. In the US are not new, the last year already had sales of 600% weekly. Youtube has been of great help to position itself in a very competitive market.