The first seconds, the first 30 frames are the perfect window to show the story and connect with the consumer using the most basic communication resources in a minimum instant.
Companies have begun to elaborate more complex storytellings to attract consumers. At the same time, less and less attention is being paid to advertisers’ content. At the same time, this type of stories of longer duration and more complex are the ones that obtain more prizes in the advertising galas.
This combination means that agencies must change their strategy for this type of advertisement. An advertisement can be very good but it is useless if it does not attract viewers. The key is to do it at the beginning of the story.