Mediaset offers free-to-air the Russian World Cup 2018


Mediaset España has exclusively acquired the broadcast rights of the 64 matches of the biggest international football event, the FIFA World Cup, which will be played in Russia from June 14 to July 15. Mediaset has presented its advertising offer for the World Cup that includes a wide range of actions in television (conventional advertising packages, sponsorships and telepromotions), in digital media and in outdoor advertising through the iWall screen circuit. The global calculation of the matches, prorogations and shootings of penalties broadcasted in Telecinco and Cuatro in the last World Cup of Brazil 2014 registered an average of 5.569.000 spectators and a 39,7% share.