The First Digital Study on Streaming Platforms in Spain by Trescom reveals how Netflix has become a leader in price and contract related searches since March 14.
That day, March 14, it reached 64% of the price related searches. Sourcing related searches reached 100%.
Behind Netflix, Movistar+ has 35% of contract searches and 23% of the price. The third place on the podium is for HBO with 13%. Disney+ is far behind with 8% and Prime Video with 5%.