After closing a 2017 without major changes, media specialists are a growth of 3.1% in advertising investment of the year 2018. The World Football Championship and the absence of elections can help to this increase. The largest growth will come from the hand of the mobile with a 11.1% of advertising investment,
for social networks is expected to grow by more than 6%, on television channel a 2.5% and in the pay-per-view a 7%, outdoor advertising will reach 1.6%, and the radio the 1.7%. For the written press, the prognosis is similar to that of 2017, with a decline in investment. We will have to wait to see how it evolves during the year.
