Why the big brands update and change their logos?


While it is true the saying: “if something works, don’t change it” companies does not take this into account when it’s time to renew their logos. While rebranding and change the logo can be an arduous and complicated, to the companies they have no choice but to update it.


When the context in which the mark moves changes, your logo has to adapt to new uses and situations, taking into account the importance of social networks and how to fit into the profiles of the same. Other factors that can lead to the modification of the logo can be crisis communication, crisis in the sector, separations and acquisitions, among others.