Second period EGM 2019: Growing of Internet and Outdoor media

The media with more penetration in Spain continues being Television, although its leadership position weakens a bit with data below the first wave. Its penetration is 84.7%, below the previous 86.1%. Outdoor stays in the second position, and its level of penetration increases from 80% to 81%. But Internet does not slow down its growth and continues in third place in the media ranking with 80.2% of penetration. As for the data referring to the printed media and generalist radio, there are not many surprises regarding the previous period.