SMEs that close do not have a marketing plan

descarga (1)

According to the III Marketing Report on Spanish SMEs prepared by Prensa y Comunicación, 87% of SMEs that closed in 2018 did not have a professional marketing plan and with a twelve-month forecast. A marketing plan is essential for those companies that want to make profitable the commercialization of their products or services, determines the resources and ways that are needed to reach the objectives and see if they are being achieved in an increasingly demanding and changing market.