Hootsuite has published for the fourth consecutive year the report where the trends in social networks are collected for this year. It highlights the human connection to build closer relationships with customers through multiple and personalized experiences.
The emergence of TikTok and its unstoppable growth is once again changing communication especially between companies and younger consumers. Its numbers are 800 million active monthly users between the ages of 16 and 24.
Brand value, differentiation and customer satisfaction have to be achieved through short term conversions and long term strategies. There has to be a balance between brand awareness, performance marketing and social marketing.
52% of customers demand a more humane treatment of brands.
71% of employees expect a response from the company leader with reliable and accurate information.
Video remains the highest performing format in social media.
44% of marketers believe in the growth of conversions and brand awareness.