Spain, seventh European market in investment in digital advertising

Spain has climbed to the seventh position among the most relevant European markets in terms of investment in digital advertising. This increase has been possible thanks to the 15% growth in spending registered last year, reaching 2,152 million euros; according to IAB data, Spain has advanced Switzerland and Sweden, and they continue to outperform Spain Italy, Russia, France, Germany and, very prominently, the United Kingdom. In total, the brands invested 55.100 million euros in digital advertising last year in Europe, which represents 45% of the total investment in advertising in Europe (in Spain it is 31%).