“The importance of communication in our lives” is the recent study published by the Association of Media Agencies in collaboration with Sondea. The study highlights one of the main conclusions: we still prefer to speak in person to give important news or report an event in our lives.
In the digital age in which we are immersed, 90,4% of Spaniards prefer to speak with friends in person, as well as with family (90,2%) or with co-workers (49,4%). WhatsApp ranks second as a favorite tool for talking to friends (58,26%) and co-workers (49,4%).
To report important events or relevant news we continue to do so in person, either to family or friends, for example to report the birth of a child or a breakup. It should be noted that social networks stand out as a means of communicating a new employment situation.
99,1% of those surveyed considered communication to be important in any type of personal relationship. 89% indicate that it is important in the relationship with their partner, followed by the relationship with children and parents (87%) or communication at work (83%).