Spotify and its “Wrapp Up

Although the year 2020 is proving to be one of the longest and most difficult years in history, Spotify’s “Wrapp Up” has finally arrived. In this summary, subscribers can see which song they listened to most, their favourite artist and the number of minutes they listened to music.

Spotify revealed the summary on the second day of December. While this is a service that is highly appreciated by all users and a way for Spotify to engage with its customers, it is also a smart marketing channel. When users have access to their annual summary, they have the option to share it on other social media platforms such as Instagram, creating a community and attracting more attention.

This year, however, there is a small difference compared to previous years. Spotify has given users the option of guessing their favourite music style and artist through a short quiz.