Television, the device that offers the greatest advertising effectiveness, also in digital

In Spain, more than 3 million TV sets are sold per year, and 70% of them have an Internet connection. It has become the fastest growing device and, according to EGM, 40% of homes already have at least one Smart TV and is chosen by the vast majority of users as their favorite device to consume series, movies and programs. Therefore, television continues to be the media par excellence for consuming premium content since, according to Kantar Media, more than 70% of the population contacts it at some time of the day to consume linear content. In addition, Smart TV is positioned as the most qualitative digital environment for advertisers, since 62% of users consider advertising easier to see vs other environments such as YouTube or Facebook on any device.