The coronavirus crisis is generating new trends in consumers and also in brands. According to the experts, these trends will revolve around flexible strategies, anticipation and commitment to the consumer.
The crisis that has been going on for some weeks now and that generates constant daily changes also implies transformations in the brands and their strategies. Anticipating can help to improve consumers’ reactions and have more control over their reactions. The commitment to society is bringing out their closer and more collaborative side in a situation that affects us all.
In consumers, the key trends will be the search for safety, confidence, well-being and awareness. Habits have changed radically and they are noticeable above all in digitalization and new online consumer habits.