A most interesting for brands. Among the best positioned, an announcement of the Oreo cookies and a video sponsored po Pepsi. That has made them different from the rest? That have not been traditional ads as we know them. On the one hand Pepsi Sponsors the performance of Lady Gaga in the Superbowl and Oreo shows a trick of ping pong.
As well, the power of the online video is gaining in force and allows to reach mass audiences. This shows that consumers do not care to see ads online as long as it is an organic and attractive to the viewer.