The aftermath of this year’s Black Friday

27th of November, one of the most eagerly awaited days for shopping lovers. Although the pandemic limited the possibilities of this year´s Black Friday, it proved to be a tradition that never dies, even under these circumstances. This year, not only could shoppers use this opportunity to buy their Christmas presents, but shops could also compensate for their lost sales after the coronavirus outbreak.

However, Black Friday started to have more online presence. In fact, results published by Salesforce, based on 1 billion consumers in 40 countries, showed that online sales increased by 27% in Spain compared to last year. Other results highlighted that 47% of the Spanish population placed their orders via mobile phones and that an average of 5.5 minutes was spent on each website.