The ‘influencers’ monopolize 37 million euros in advertising

The advertising cake is divided more every day, and not only among conventional media such as the press, radio or television; among the unconventional media, there are new actors that have emerged and are gaining ground little by little. The advertising investment study prepared by the consulting group InfoAdex includes in this year’s edition a new category within the unconventional media: the influencers, which means 37 million euros. The branded content (sponsored content) also gains weight, reaching 316 million, which represents a growth of 6.5% regarding the previous year.