The Radio, safe value for advertising investors


The data of the latest Infoadex report put the advertising investment in radio at 94.7 million euros in the first quarter of the year (8% more than in the same period of 2018), being the third media of communication most prosper in advertising investment. These data are complemented by the increase in listeners in the last EGM. Tradition, fidelity and closeness make the waves one of the media that are closer to the audience and this complicity can be extrapolated to the market of advertising investment.