The television has shown its resilience among all current digital media. The investment in this medium is still strong and so reflect the figures of the ROI. A study by Thinkbox determines that this advertising generates an average return on investment of 4.77 euros per euro invested.
Not only that, but that television is the most effective advertising medium in both the short and long term. If we open the range to the proportion of profitable campaigns in the various media television heads the ranking, followed by the radio, print media, online video and the display.