Zoom and TikTok, the most downloaded apps during confinement

According to the Consumer Insights & Strategy report from Dentsu X Facebook and Instagram have not had a significant increase in users since the country was plunged into a state of alarm on March 14.

The same has not happened with Zoom, an unknown app for many users, created in 2012, which in March was ranked number two in downloads in Apple’s app store as well as third in Google Play. Both have doubled the number of user mentions and Zoom leads the searches to know the platform before downloading it.